9th February 2021

Six brands we are excited to see grow in 2021

Now that we’re firmly settled into 2021, at Uniquity we’ve been taking a good hard look at the branding landscape and gearing up for a year of growth. But of course, it’s not just us doing the growing.

For the past few weeks, we’ve been non-stop talking among ourselves about which brands, financial or otherwise, we’re excited to see grow this year. Some honourable mentions included Wild Refill, Nude and PensionBee. But when we really got down to it, these six just cinched it for us.

Blackfinch Ventures

These guys are the ones to watch for making big waves in the sustainability space. It’s baked right into their brand DNA, and they genuinely are a catalyst for good. They’re an excellent example of taking an ‘inside-out’ strategy, and creating consistency between their goals, vision, and values.

The companies in their portfolio are so diverse and are all already creating positive waves in a variety of industries. We predict great things for Blackfinch.

Visit them here.

HubSpot

HubSpot is by no means a new name on the scene, but their offer is so strong we can’t see how they could possibly lose their growth momentum. 

We may be biased as we’ve just become HubSpot partners, but the tools and measurement are amazing for driving marketing growth. The integrations are seamless and the payoff is high. 

Visit them here.

Snoop

Since learning about Snoop last year, Laura has personally invested in them because of the brilliant potential they have. 

Snoop is using open banking for good and has a great, clear brand purpose: ‘everyone’s better off’. Their app has been widely cited as one of the big fintech brands to watch out for, and we couldn’t agree more. 

Citywide

We’ve worked with this brand for a few years now. But having just refreshed their three-year vision using the Vivid Vision framework, we’re feeling really excited to see it executed and to work alongside them in a tightly focused way.

If you’re not familiar with the Vivid Vision framework, here’s the concept: if you can vividly imagine where your business will be in three years’ time, you can share your excitement for the future of your company in a clear, compelling and powerful way. It’s a way to map out how you see your company looking and feeling in every category of what you do, without getting bogged down by numbers or data. Once you have your Vivid Vision you can share it with your team and clients, so everyone knows where you’re heading and can share your passion for why you want to get there. 

Visit them here.

Storybrand

The Storybrand framework is just exceptional. We’re huge fans and have embedded it into our business – it’s changing the way we write copy and approach messaging.

Perhaps one of their best nuggets of wisdom is this: “it’s better to be clear than to be cute and clever”. If you don’t want to do the whole course but are interested, they also have a book available which is equally as brilliant.

Visit them here.

Metis Ireland

These guys are really doing things differently and owning the ‘financial planning’ space in Ireland. They’ve had a handful of high-profile recruits and brand ambassadors which has bolstered their presence, they regularly appear in the Sunday Times Ireland, and are constantly thinking outside the box with where to go next. 

In fact, they’re another brilliant example of a brand living and breathing their goals, vision and values through and through. We’d wager they become an Irish household name before long.

Visit them here.


We will be very interested to revisit this list at the end of the year and see how they’ve grown. In the meantime, we’d love to hear if there are any exciting brands you think should be on this list. Who have we missed? Who is exciting you? We would love to know.