18th August 2017
How can I make my website more visible on search engines?
Hi, I’m Laura Janes welcome to UniquiTV, where every week we answer your Marketing questions. Today I want to talk about a subject that we get asked about all the time, which is ‘How can you make your business more visible on search engines?’
Of course, there are hundreds of different things you can do but I’m just going to talk about one small thing. This often gets overlooked, when you go onto Google, you will find that the listing page, when doing a search will show the adverts at the top and then you have listings underneath.
One important thing that you can do is register your business for what’s called Google My Business, which is a local business listing online. When someone does a local search, for example, a financial advisor in Bristol your business is more likely to come up and be listed towards the top of that page.
I’m always surprised that more people haven’t claimed and managed their business on that listing. You can go onto the listing and add pictures and more information about your business. It’s true that it’s not just for Google and that other search engines have similar functions, for example, Bing the search engine have Bing Places. These are all free and it’s a complete ‘no brainer’ that you should do it! If you haven’t done this for your business, stop this video now, and go and register, you absolutely must do this one today!!
Thanks, and I look forward to seeing you next week.