There’s a lot of competition & it’s hard to differentiate yourself as the best from the rest. A good way to distinguish yourself as an industry leader is by applying to and winning credible awards. Such awards acknowledge companies and leaders who have achieved a certain degree of success against a specific set of standards, or separated themselves from competitors in front of a panel of experienced judges.

Since applications can be time-consuming, it’s important to ensure you’re focusing on the awards that will grow your business. Before deciding on which awards to apply for, consider asking yourself the following three questions:

• What value will my clients and potential clients perceive from this award?
• Does it fit with the position of my brand? (e.g. if your brand is positioned as a retirement planning expert then awards in the pension space will work.)
• Does it fit with my business objectives? (What are you trying to achieve as a company and how will this award help?)
• Am I prepared to pay to attend the event or buy the logo if I do win? (Yes, some of these awards have a cost associated with them that is often not stated up front.)

Awards Financial Advisers & Planners can enter:

We’ve done the hard work by pulling together a list of awards that you can enter below that we’ll be updating on a regular basis: