28th April 2019

Industry Awards for Financial Advisers & Planners

There’s a lot of competition & it’s hard to differentiate yourself as the best from the rest. A good way to distinguish yourself as an industry leader is by applying to and winning credible awards. Such awards acknowledge companies and leaders who have achieved a certain degree of success against a specific set of standards, […]

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19th April 2019

Discover your brand archetype

Strong brands connect with their audience; they speak their language. They’re brands that have personality, character and the ability to tell a story – but most of all, they’re human.

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17th April 2019

YouTube 101

In the early days of YouTube it was mostly a bit of fun – you made a video, you uploaded it and that was that. But these days it’s a bit more sophisticated, with 1.9 billion logged-in users per month watching a billion hours of content per day. YouTube is a great way to get […]

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22nd January 2019

YouTube vs. Vimeo

It doesn’t seem so long ago that video content was a bit of an afterthought – something extra to satisfy that dreaded marketing brief of making it more ‘jazzy’. Not so anymore. These days video is as mainstream as it gets – and it’s growing. This study found that 81% of businesses now use video […]

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9th January 2019

Not all those who wander are lost – how travel can give you a shot of inspiration

It’s a funny thing, travel – it can bring out the best and the worst in people. Mark Twain saw travel as “fatal to prejudice, bigotry, and narrow-mindedness” – all best avoided in business – but while it can broaden the mind, sometimes travel just broadens the mouth. For many, in the age of Instagram, […]

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1st January 2019

Tone of voice – are you in tune or a little flat?

If you’ve ever watched ‘The Voice’ you’ll know that the contestants have to work pretty hard to get all three judges to turn their chairs around. Each needs to use his or her voice to attract attention before their moment is over. It’s about offering something unique – something that piques the interest. It invites […]

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9th November 2018

10 Takeaways from Humans Under Management

We thrive on continuous development and staying informed of what’s hot and what’s not to financial planners and their clients. Last week, we attended Humans Under Management London 2018, masterminded by HUM founder and host, Andy Hart. The line up was impressive with plenty of thought provoking content from the speakers. But we all know […]

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2nd October 2018

What do the colours in your brand say about your business?

A couple of years ago public opinion in the UK was split down the middle on a highly contentious issue. It confused and polarised people as they tried to understand what on earth those in the other camp were thinking. No, it’s not Brexit. Go back a year. I’m talking about ‘The dress’. If you […]

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18th September 2018

How to find your morning routine (when you hate mornings and dislike routine)

After being featured in last month’s Psychologies magazine talking about the power of a morning routine a few people have asked me to share more about them. Morning routines are big business – a quick Google search will return apps, books, blogs and guides, along with tips from famous CEOs and a growing number of […]

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