31st August 2021

Industry Awards for Financial Advisers & Planners

There’s a lot of competition & it’s hard to differentiate yourself as the best from the rest. A good way to distinguish yourself as an industry leader is by applying to and winning credible awards. Such awards acknowledge companies and leaders who have achieved a certain degree of success against a specific set of standards, […]

VIEW

12th July 2021

Why should you care about your brand voice? 5 key benefits

A couple is enjoying a romantic candlelight dinner, one gets up, takes the other’s hand, gets down on one knee, looks deeply into their eyes and says: “Would you enter into a legal union that bestows certain rights and obligations and provides me with access to your existing and future property until one of us […]

VIEW

22nd June 2021

Is your brand’s first impression up to scratch?

What can you achieve in 1.7 seconds? Not much, but according to Facebook, that’s the time your business has to grab someone’s attention as they scroll on their phone. In this digital information age, it’s make or break in under 2 seconds. With those kinds of stakes, it’s more important than ever to bring your […]

VIEW

9th February 2021

Six brands we are excited to see grow in 2021

We’ve been taking a good hard look at the branding landscape and gearing up for a year of growth. But of course, it’s not just us doing the growing.

VIEW

22nd December 2020

Your Christmas entertainment all wrapped up

Brilliant book and podcast recommendations from some of our most-loved brands. This may not be the festive season we were all imagining, but it’s still a great opportunity to give ourselves a much-needed break. So pour a Baileys (other drinks are available), get comfy on the sofa and dip into one of the favourite books […]

VIEW

3rd December 2020

“How we created the friendly face of financial services” In conversation with Carl Widger, Managing Director of Metis Ireland

What special ingredient does it take for a brand to become loved? To find out, Laura has been speaking to some of our most admired brands. And this time it’s the turn of Carl Widger, Managing Director of Metis Ireland, a man on a mission to create Ireland’s leading financial planning brand. Tell me about […]

VIEW

3rd December 2020

“Why financial services brands need to work harder” In conversation with Tony Vail, Co-founder of Wealth Wizards

Laura has been speaking to some of the brands we admire the most. And it’s all to help us discover what makes a brand loved. This time she’s picking the brains of Tony Vail, Co-founder of Wealth Wizards, a business that brings together technology and financial advice, neatly packaged in a digital platform for expert […]

VIEW

1st December 2020

“How talkability helped us take off” In conversation with Scott Mowbray, Co-founder of Snoop

What makes a brand loved? As part of our mission to find the answer to that, Laura spoke to Scott Mowbray, Co-founder of Snoop. His fledgeling business turns the tables on big businesses by using transaction data to save people time and money. Tell me about your brand and why people love it. “We launched […]

VIEW

1st December 2020

“Why we built our brand from the inside-out” In conversation with Gaynor Rigby, Managing Partner of Equilibrium Financial Planning

We’ve been speaking to some of the financial brands we love and admire the most. Here, Laura talks to Gaynor Rigby, Managing Partner of Equilibrium Financial Planning, a business that’s been in the top ten of ‘The Sunday Times 100 Best Small Companies to Work For’ for the past four years.  Tell me about your […]

VIEW