15th July 2019

Is 70% of the sales decision really made before a face-to-face meeting?

Vic Reeves famously said 88.2% of statistics are made up on the spot. As one-liners go, it’s a good one, but it also points to a serious issue with the deluge of online information. There are countless blogs and articles full of facts and figures, particularly about sales, but it’s not always easy to pin […]

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14th July 2019

Join our team – Marketing Account Executive

Looking to develop your skills & boost your marketing career? We have the role for you! Who are we and what are we looking for? We are Uniquity. We deliver transformational marketing to help financial services firms realise their business potential. We pride ourselves on being agile, dynamic and a successfully growing marketing consultancy based […]

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20th May 2019

That’s a wrap? – getting your videos noticed on YouTube

Everyone knows a video shoot begins with ‘Action!’ and ends with the edit. Except it doesn’t. If you’re uploading your masterpiece to YouTube and then just hoping for the best, you’re missing a big part of the process, and the point, of video content. Launching content with no strategy for promoting it is likely to […]

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28th April 2019

Industry Awards for Financial Advisers & Planners

There’s a lot of competition & it’s hard to differentiate yourself as the best from the rest. A good way to distinguish yourself as an industry leader is by applying to and winning credible awards. Such awards acknowledge companies and leaders who have achieved a certain degree of success against a specific set of standards, […]

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19th April 2019

Discover your brand archetype

Strong brands connect with their audience; they speak their language. They’re brands that have personality, character and the ability to tell a story – but most of all, they’re human.

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17th April 2019

YouTube 101

In the early days of YouTube it was mostly a bit of fun – you made a video, you uploaded it and that was that. But these days it’s a bit more sophisticated, with 1.9 billion logged-in users per month watching a billion hours of content per day. YouTube is a great way to get […]

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15th April 2019

An event without a plan is just a wish

Events are enormously powerful for business engagement. Inviting your customers into a space where you can interact and offer a memorable and exciting experience is invaluable. Making sure that you have the perfect tools, plans, and preparations in place for hosting such an event can maximise results, and if you commit to achieving, you’ll never […]

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22nd January 2019

YouTube vs. Vimeo

It doesn’t seem so long ago that video content was a bit of an afterthought – something extra to satisfy that dreaded marketing brief of making it more ‘jazzy’. Not so anymore. These days video is as mainstream as it gets – and it’s growing. This study found that 81% of businesses now use video […]

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9th January 2019

Not all those who wander are lost – how travel can give you a shot of inspiration

It’s a funny thing, travel – it can bring out the best and the worst in people. Mark Twain saw travel as “fatal to prejudice, bigotry, and narrow-mindedness” – all best avoided in business – but while it can broaden the mind, sometimes travel just broadens the mouth. For many, in the age of Instagram, […]

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