Monthly Archives: January 2019

YouTube vs. Vimeo

It doesn’t seem so long ago that video content was a bit of an afterthought – something extra to satisfy that dreaded marketing brief of making it more ‘jazzy’. Not so anymore. These days video is as mainstream as it gets – and it’s growing. This study found that 81% of businesses now use video […]

Not all those who wander are lost – how travel can give you a shot of inspiration

It’s a funny thing, travel – it can bring out the best and the worst in people. Mark Twain saw travel as “fatal to prejudice, bigotry, and narrow-mindedness” – all best avoided in business – but while it can broaden the mind, sometimes travel just broadens the mouth. For many, in the age of Instagram, […]

Tone of voice – are you in tune or a little flat?

If you’ve ever watched ‘The Voice’ you’ll know that the contestants have to work pretty hard to get all three judges to turn their chairs around. Each needs to use his or her voice to attract attention before their moment is over. It’s about offering something unique – something that piques the interest. It invites […]