Monthly Archives: July 2019

The three words you need to know about your business

‘Omne trium perfectum’ – it’s a Latin phrase that translates as ‘things that come in threes are perfect’, the phrase even has three words. There’s something special about the number three and in language it manages to convey brevity, energy and expertise in a pleasantly rhythmic and memorable fashion. It’s used in marketing, films and […]

Is 70% of the sales decision really made before a face-to-face meeting?

Vic Reeves famously said 88.2% of statistics are made up on the spot. As one-liners go, it’s a good one, but it also points to a serious issue with the deluge of online information. There are countless blogs and articles full of facts and figures, particularly about sales, but it’s not always easy to pin […]