Monthly Archives: May 2020

The Cynefin Framework, marketing and you

Business wouldn’t be business without some plate spinning and juggling. We all know problems find their way into proceedings and those problems come in many different shapes and sizes. There is ‘no one size fits all’. Still, how we respond to a problem is half the battle. Even if the appropriate response isn’t always clear […]

Marketing in (and out of) a crisis

At the recent VE Day celebrations we were reminded that, among other things, Winston Churchill had the gift of the quip. Funny, serious, sometimes both, he could sum up a situation with a few well-chosen words – like “Never let a good crisis go to waste”. Over the last few weeks it’s fair to say […]

LinkedIn, opinion polls and the big questions

According to a recent poll by YouGov, Elon Musk is America’s third most popular business figure and the sixth most famous. Almost three quarters of the study group have heard of him and would variously describe him as ‘exciting’, ‘intelligent’ and ‘charismatic’. Despite that, 18% of those asked had a negative opinion of him. Now, […]

Lockdown habits to last a lifetime

Since lockdown began, we’ve all found ourselves on an unexpected crash course in building a new normal. We’ve faced new challenges, but many businesses are really stepping up. We’ve had lots of positive conversations with clients about helping them adapt, because as businesses that’s what we do – we take a deep breath and find […]