Monthly Archives: November 2020

“How the power of purpose can help grow your brand” In conversation with Pete Markey, Chief Marketing Officer, TSB Bank

Continuing our mission to discover what makes a brand loved, Laura chatted to Pete Markey, Chief Marketing Officer at TSB Bank. Once a legacy brand from the 1980s, today it has been transformed into a modern bank with more than 5 million customers. Tell me about your brand and why people love it. “People use […]

“How simplicity drives our business” In conversation with Jasper Martens, Chief Marketing Officer, PensionBee

What makes a brand loved? To get to the bottom of that question, Laura spent some time talking to Jasper Martens, Chief Marketing Officer at PensionBee.  He’s made it his mission to bring pensions kicking and screaming into the 21st century. Tell me about your brand and why people love it. “PensionBee is a mobile […]

“Why you need to listen to unhappy customers” In conversation with Jason Chapman, MD of Willis Owen

In our quest to discover what makes a brand loved, Laura spoke to some of the financial brands we love and admire the most. First up is Jason Chapman, MD of Willis Owen, a business that’s on a  mission to help people get to grips with investing. Tell me about your brand and why people […]

The problem with planning – and how to fix it

There are many types of planning – there’s the annual meeting, the weekly catch-up, the fortnightly Agile ‘sprint’, even the morning stand-up. They all target different timeframes, but they work towards the same broad goal, making sure everyone’s on the same page. We exit the annual meeting pumped about the next 12 months, the sprint […]