30th November 2021
5 signs it’s time to think about a rebrand
Uniquity believes that the true power of branding can only come from within, by knowing oneself and understanding who you are, what you stand for and what matters to the people who will be served by your business. By deeply understanding what your brand is all about, the path to a clear and consistent message in the market will become obvious.
But is your branding still working for your business? It’s very easy to become laissez-faire about your business’s branding when you look at it every day. Perhaps you’ve just always had the same logo, or the thought of changing your colour scheme fills you with dread. Maybe you’ve seen a competitor’s branding and love it, but don’t know how to achieve this sort of look without copying it.
Whatever your reasoning for putting it off, now’s the time to assess whether this is the right time for a rebrand. At Uniquity, we’ve supported many clients in making this decision and realising their potential through a beautifully designed and executed rebrand.
So how do you know when it’s the right time? Here are 5 signs it might be time to act…
1. You don’t feel like your brand represents the business you’ve become
Just like your own personal style or favourite restaurant, how you feel about your branding can change as you evolve and grow as a person and business. What you started with may no longer reflect the business you’ve become. If your branding no longer feels like it’s aligned to your business, it’s time for a shake up. Outgrown your branding? Read more here.
2. You want to differentiate your business from the rest of the market
As with most things in life, trends play a big part in branding. You may have been the first to think of it, but somehow your brand and those of your competitors are all starting to look the same. Break the mould and try something new with your business. This starts by understanding what is unique about you and your company before translating it into visuals and messaging.
3. You want to reach a new audience with different needs
When focusing on new client types, it’s important to think about how this may affect your branding and how your target audience will change. Your original branding may not be appealing to the needs of your new customers, so this could be the perfect opportunity to consider a rebrand.
4. Your branding has become outdated and you need to modernise it
We’ve all clicked on a website and been immediately put off by branding that seems out-of-date and feels old-fashioned. As a client, this is bound to make you question how modern the company’s processes are, or whether they’re likely to offer the most up-to-date products and services. Like the rest of your business, as the times change, your branding needs to as well. Is your branding making you look as though you are behind the times?
5. You don’t feel proud of your branding when presenting to clients
Last, but most certainly not least, is how your branding makes you feel. At Uniquity, we want all our clients to be excited to show off their brand and feel proud when presenting it to potential clients. Your business, at the end of the day, is an extension of you and your team and it’s imperative that your branding is authentic to you and what you’ve set out to achieve. We want to see you beaming with pride as you deliver a pitch with a bespoke brand that perfectly aligns with your business goals.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. If any of these statements sound like you, then we can help you lay that first stone.
We’ll help you uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants you to be. Take some time to look at what you’d love your business to look like and how that can be achieved. Uniquity is proud to offer a rebranding service – we could help your brand evolve today!