15th April 2019

An event without a plan is just a wish

Events are enormously powerful for business engagement. Inviting your customers into a space where you can interact and offer a memorable and exciting experience is invaluable. Making sure that you have the perfect tools, plans, and preparations in place for hosting such an event can maximise results, and if you commit to achieving, you’ll never look back!

THE PLAN

Planning for events is key to their success. Before the invites go out to your clients, you need to have a clear strategy in place.

  • Why are you doing this event?
  • What are your objectives?
  • What do you want your clients to think, feel and do as a result?

With a clear plan that you stick to, you will maximise the success of your objectives. Your goals will drive you, keeping event management on task, and every aspect will fall into place. The logistical elements can align, and your creativity can decorate the fundamentals of the event to make you stand out from your competitors.

THE GUEST LIST

When you have a strategy, you will be able to consider your clients and your guest list. With events typically using a large chunk of your marketing budget, you will need to make sure to invite the right people to get the best results. Getting the invites right is key, and your RSVPs need to be slick in line with GDPR; your clients will trust your business if you look after their data responsibly. The importance of attention to detail when communicating with event delegates cannot be underestimated; if they feel as though they are looked after as individuals, you will be creating the ultimate positive journey for them. Therefore, before they even arrive at your event, you will already be exceeding their expectations and making them feel great about your business.

MEASUREMENTS

There are so many ways to delight delegates, and you’ll need to capture that delight to prove that your objectives have been achieved. Planning a range of opportunities for delegates to provide feedback is vital; whether that involves verbal feedback, surveys, videos or social media engagement, all feedback you can receive will help you to evaluate and measure event success.

Capturing footage of the event is incredibly valuable and can enable your business to reach further and gather wider attention online. If you share videos after the event, think carefully about how you want to portray your business.

  • Do you know what your audience is interested in?
  • How do you want viewers to engage?
  • Is it good enough for others to want to share it? Think about tagging those who’ve attended and the impact it could have on them.

One golden thread connects this whole process, and it’s the planning. With seamless planning and preparation, your event will flourish into a valuable, memorable, and powerful asset, and your business will reap the rewards. If your business has the wish for an ambitious event, use that energy, drive, and enthusiasm to plan and measure it and you’ll feel greatly accomplished.

Thinking about an event? Get in touch today to make it the best possible experience – book a free consultation.