Author Archives: admin

The Museum of Brands

If you think about visiting a museum in London, what springs to mind?  The Natural History Museum, The British Museum, or perhaps the Science Museum?  The Museum of Brands is not an obvious choice, but I recommend planning a visit as this trip down brand memory lane is more than worthy of a couple of […]

The Best Books About Business Growth

This week on UniquiTV I share my favourite books to learn about how to grow your business. This one is for Shaun Joubert from NFU Mutual who asked me about this subject: Links for the books mentioned, on Amazon: Mastering the Rockefeller Habits 2.0, Scaling Up by Verne Harnish: http://amzn.to/2uazJqz Traction Get a grip on […]

How do I know if my website is performing?

This week on UniquiTV – our weekly video blog answering your marketing questions we answer: How do I know if my website is performing? You can download the example user testing questions here. Transcript: Hi, I’m Laura Janes welcome to UniquiTV, every week we answer the questions you ask concerning Financial Services Marketing.  This week the question came offline […]

How to create more blog and content ideas

Post-its at the ready – this week on UniquiTV we share our favourite method for creating new blog and content ideas: Transcript: Hi, I am Laura Janes. Welcome to UniquiTv. Every week we answer your questions on Financial Services Brands & Marketing. And this week we have a question from Marlene Outrim, “How can I come […]

How do You Create Customer Personas?

This week we explore the best way of creating customer personas. You can download the empathy map template here. Transcript: Hi, Welcome to UniquiTV. I am Laura Janes. Every week we answer your questions on Financial Services Brands and Marketing. Today we answer a question from Jason Butler he asked: “How do I devise customer […]

Where do I even start with my marketing plan?

This week sees the launch of UniquiTV – our weekly video blog answering your marketing questions. Today’s question: Where do I even start with my marketing plan? You can download the clarity test template here. TRANSCRIPT: ——————— Hi, I am Laura Janes. Welcome to UniquiTV. Every week we answer your questions on Financial Services Brands […]

Why Uniquity, Why Now.

I’m absolutely thrilled to be officially launching Uniquity – a marketing agency for ambitious financial services firms.

Discover your brand archetype

Strong brands connect with their audience; they speak their language. They’re brands that have personality, character and the ability to tell a story – but most of all, they’re human.