Author Archives: Asad

The problem with planning – and how to fix it

There are many types of planning – there’s the annual meeting, the weekly catch-up, the fortnightly Agile ‘sprint’, even the morning stand-up. They all target different timeframes, but they work towards the same broad goal, making sure everyone’s on the same page. We exit the annual meeting pumped about the next 12 months, the sprint […]

Press reset on your marketing strategy

As the second wave of Covid-19 looks inevitable and new measures are introduced, it looks like we’re heading for another period of uncertainty – and a new raft of business challenges. So how can we turn this into something positive? Use this time to review and reset your marketing objectives, and you can press play […]

The Cynefin Framework, marketing and you

Business wouldn’t be business without some plate spinning and juggling. We all know problems find their way into proceedings and those problems come in many different shapes and sizes. There is ‘no one size fits all’. Still, how we respond to a problem is half the battle. Even if the appropriate response isn’t always clear […]

Marketing in (and out of) a crisis

At the recent VE Day celebrations we were reminded that, among other things, Winston Churchill had the gift of the quip. Funny, serious, sometimes both, he could sum up a situation with a few well-chosen words – like “Never let a good crisis go to waste”. Over the last few weeks it’s fair to say […]

LinkedIn, opinion polls and the big questions

According to a recent poll by YouGov, Elon Musk is America’s third most popular business figure and the sixth most famous. Almost three quarters of the study group have heard of him and would variously describe him as ‘exciting’, ‘intelligent’ and ‘charismatic’. Despite that, 18% of those asked had a negative opinion of him. Now, […]

Lockdown habits to last a lifetime

Since lockdown began, we’ve all found ourselves on an unexpected crash course in building a new normal. We’ve faced new challenges, but many businesses are really stepping up. We’ve had lots of positive conversations with clients about helping them adapt, because as businesses that’s what we do – we take a deep breath and find […]

It’s not you, it’s your brand – have you outgrown your company branding?

This blog entry is about a five-minute read, so maybe get out your Pret Crayfish and Avocado? This might be the time for that bar of Dairy Milk you’ve been stashing in your desk drawer too. You may even want to nip across the road for a Costa, to enjoy reading more. Don’t worry, I’ll […]

7 tools to improve your brand experience

In an increasingly complex business environment, the challenge for each and every company is how to deliver consistent, connected and meaningful brand experiences for its clients. What on earth is a ‘brand experience’ I hear you cry? Well, it’s a term that’s relatively new, so you’re forgiven if you’ve never come across it before. Put […]

5 steps to building a brand you love

How does your brand make you feel? It might seem like an odd question, after all, you’re pitching to your audience, so isn’t it all about how they feel? Understanding your audience is really important (we’ll get to that later), but before you do anything else, you need to know what you’re building and why. […]