Author Archives: Laura Janes

Why should you care about your brand voice? 5 key benefits

A couple is enjoying a romantic candlelight dinner, one gets up, takes the other’s hand, gets down on one knee, looks deeply into their eyes and says: “Would you enter into a legal union that bestows certain rights and obligations and provides me with access to your existing and future property until one of us […]

Is your brand’s first impression up to scratch?

What can you achieve in 1.7 seconds? Not much, but according to Facebook, that’s the time your business has to grab someone’s attention as they scroll on their phone. In this digital information age, it’s make or break in under 2 seconds. With those kinds of stakes, it’s more important than ever to bring your […]