Author Archives: Laura Janes

10 of the best financial websites: bringing personal finance to life

As a marketing agency that specialises in financial services, it’s safe to say that we’ve seen our fair share of websites within the field. Some are instantly striking, some are informational but a little stiff and some are sadly forgettable. The financial industry is filled with technical jargon and can often feel alien to someone […]

In plain sight: why clarity in business means everything

There aren’t many situations in life where you don’t want things to be crystal clear. Your bathroom window is one, a surprise party is another, maybe even your memory after a night of karaoke. But one area in which there are really no downsides to being absolutely clear is the purpose and direction of your […]

Why should you care about your brand voice? 5 key benefits

A couple is enjoying a romantic candlelight dinner, one gets up, takes the other’s hand, gets down on one knee, looks deeply into their eyes and says: “Would you enter into a legal union that bestows certain rights and obligations and provides me with access to your existing and future property until one of us […]

Is your brand’s first impression up to scratch?

What can you achieve in 1.7 seconds? Not much, but according to Facebook, that’s the time your business has to grab someone’s attention as they scroll on their phone. In this digital information age, it’s make or break in under 2 seconds. With those kinds of stakes, it’s more important than ever to bring your […]