Category Archives: Uncategorised

The Cynefin Framework, marketing and you

Business wouldn’t be business without some plate spinning and juggling. We all know problems find their way into proceedings and those problems come in many different shapes and sizes. There is ‘no one size fits all’. Still, how we respond to a problem is half the battle. Even if the appropriate response isn’t always clear […]

Marketing in (and out of) a crisis

At the recent VE Day celebrations we were reminded that, among other things, Winston Churchill had the gift of the quip. Funny, serious, sometimes both, he could sum up a situation with a few well-chosen words – like “Never let a good crisis go to waste”. Over the last few weeks it’s fair to say […]

LinkedIn, opinion polls and the big questions

According to a recent poll by YouGov, Elon Musk is America’s third most popular business figure and the sixth most famous. Almost three quarters of the study group have heard of him and would variously describe him as ‘exciting’, ‘intelligent’ and ‘charismatic’. Despite that, 18% of those asked had a negative opinion of him. Now, […]

Lockdown habits to last a lifetime

Since lockdown began, we’ve all found ourselves on an unexpected crash course in building a new normal. We’ve faced new challenges, but many businesses are really stepping up. We’ve had lots of positive conversations with clients about helping them adapt, because as businesses that’s what we do – we take a deep breath and find […]

How to ask for Google Reviews

88% of people trust online reviews written by other clients as much as they trust recommendations from their friends and family, yet only a third of businesses are actively seeking out and collecting reviews.

The Museum of Brands

If you think about visiting a museum in London, what springs to mind?  The Natural History Museum, The British Museum, or perhaps the Science Museum?  The Museum of Brands is not an obvious choice, but I recommend planning a visit as this trip down brand memory lane is more than worthy of a couple of […]

What is SEO and how do I use it?

SEO seems to have garnered a rather mystical reputation over the years; it’s elusive, nobody really understands how to crack it, but everybody knows that’s it’s crucial to the success of your website online.

It’s not you, it’s your brand – have you outgrown your company branding?

This blog entry is about a five-minute read, so maybe get out your Pret Crayfish and Avocado? This might be the time for that bar of Dairy Milk you’ve been stashing in your desk drawer too. You may even want to nip across the road for a Costa, to enjoy reading more. Don’t worry, I’ll […]

7 tools to improve your brand experience

In an increasingly complex business environment, the challenge for each and every company is how to deliver consistent, connected and meaningful brand experiences for its clients. What on earth is a ‘brand experience’ I hear you cry? Well, it’s a term that’s relatively new, so you’re forgiven if you’ve never come across it before. Put […]