88% of people trust online reviews written by other clients as much as they trust recommendations from their friends and family, yet only a third of businesses are actively seeking out and collecting reviews.
If you think about visiting a museum in London, what springs to mind? The Natural History Museum, The British Museum, or perhaps the Science Museum? The Museum of Brands is not an obvious choice, but I recommend planning a visit as this trip down brand memory lane is more than worthy of a couple of […]
SEO seems to have garnered a rather mystical reputation over the years; it’s elusive, nobody really understands how to crack it, but everybody knows that’s it’s crucial to the success of your website online.
This blog entry is about a five-minute read, so maybe get out your Pret Crayfish and Avocado? This might be the time for that bar of Dairy Milk you’ve been stashing in your desk drawer too. You may even want to nip across the road for a Costa, to enjoy reading more. Don’t worry, I’ll […]
In an increasingly complex business environment, the challenge for each and every company is how to deliver consistent, connected and meaningful brand experiences for its clients. What on earth is a ‘brand experience’ I hear you cry? Well, it’s a term that’s relatively new, so you’re forgiven if you’ve never come across it before. Put […]
With 2020 underway at great pace, we’ve been doing a lot of planning to make sure we begin the decade as we mean to go on. For the past couple of years, I’ve been using Chris Brogan’s practice of choosing 3 words to guide our business actions and choices over the year to come. Each […]
How does your brand make you feel? It might seem like an odd question, after all, you’re pitching to your audience, so isn’t it all about how they feel? Understanding your audience is really important (we’ll get to that later), but before you do anything else, you need to know what you’re building and why. […]
Believe it or not it’s more than 20 years since the term ‘weblog’ was coined (although nobody’s really sure when the first two letters were dropped). In that time, blogging has become a marketing staple and the internet is now home to about 500 million blogs, with literally countless individual entries. Daunting. Of course, your […]
‘Omne trium perfectum’ – it’s a Latin phrase that translates as ‘things that come in threes are perfect’, the phrase even has three words. There’s something special about the number three and in language it manages to convey brevity, energy and expertise in a pleasantly rhythmic and memorable fashion. It’s used in marketing, films and […]