Category Archives: Uncategorised

Your Christmas entertainment all wrapped up

Brilliant book and podcast recommendations from some of our most-loved brands. This may not be the festive season we were all imagining, but it’s still a great opportunity to give ourselves a much-needed break. So pour a Baileys (other drinks are available), get comfy on the sofa and dip into one of the favourite books […]

“How we created the friendly face of financial services” In conversation with Carl Widger, Managing Director of Metis Ireland

What special ingredient does it take for a brand to become loved? To find out, Laura has been speaking to some of our most admired brands. And this time it’s the turn of Carl Widger, Managing Director of Metis Ireland, a man on a mission to create Ireland’s leading financial planning brand. Tell me about […]

“Why financial services brands need to work harder” In conversation with Tony Vail, Co-founder of Wealth Wizards

Laura has been speaking to some of the brands we admire the most. And it’s all to help us discover what makes a brand loved. This time she’s picking the brains of Tony Vail, Co-founder of Wealth Wizards, a business that brings together technology and financial advice, neatly packaged in a digital platform for expert […]

“How talkability helped us take off” In conversation with Scott Mowbray, Co-founder of Snoop

What makes a brand loved? As part of our mission to find the answer to that, Laura spoke to Scott Mowbray, Co-founder of Snoop. His fledgeling business turns the tables on big businesses by using transaction data to save people time and money. Tell me about your brand and why people love it. “We launched […]

“Why we built our brand from the inside-out” In conversation with Gaynor Rigby, Managing Partner of Equilibrium Financial Planning

We’ve been speaking to some of the financial brands we love and admire the most. Here, Laura talks to Gaynor Rigby, Managing Partner of Equilibrium Financial Planning, a business that’s been in the top ten of ‘The Sunday Times 100 Best Small Companies to Work For’ for the past four years.  Tell me about your […]

“How influencers helped grow our brand” In conversation with Avinash Rajan, Founder and CEO, Offspring

If like us, you’ve been wondering just what it is that makes a brand loved, Laura chatted to Avinash Rajan to see what he thinks. He’s the Founder and CEO of Offspring, a social savings tool designed for families and their children. Tell me about your brand and why people love it. “Offspring lets people […]

“How the power of purpose can help grow your brand” In conversation with Pete Markey, Chief Marketing Officer, TSB Bank

Continuing our mission to discover what makes a brand loved, Laura chatted to Pete Markey, Chief Marketing Officer at TSB Bank. Once a legacy brand from the 1980s, today it has been transformed into a modern bank with more than 5 million customers. Tell me about your brand and why people love it. “People use […]

“How simplicity drives our business” In conversation with Jasper Martens, Chief Marketing Officer, PensionBee

What makes a brand loved? To get to the bottom of that question, Laura spent some time talking to Jasper Martens, Chief Marketing Officer at PensionBee.  He’s made it his mission to bring pensions kicking and screaming into the 21st century. Tell me about your brand and why people love it. “PensionBee is a mobile […]

“Why you need to listen to unhappy customers” In conversation with Jason Chapman, MD of Willis Owen

In our quest to discover what makes a brand loved, Laura spoke to some of the financial brands we love and admire the most. First up is Jason Chapman, MD of Willis Owen, a business that’s on a  mission to help people get to grips with investing. Tell me about your brand and why people […]