Category Archives: Uncategorised

“How influencers helped grow our brand” In conversation with Avinash Rajan, Founder and CEO, Offspring

If like us, you’ve been wondering just what it is that makes a brand loved, Laura chatted to Avinash Rajan to see what he thinks. He’s the Founder and CEO of Offspring, a social savings tool designed for families and their children. Tell me about your brand and why people love it. “Offspring lets people […]

“How the power of purpose can help grow your brand” In conversation with Pete Markey, Chief Marketing Officer, TSB Bank

Continuing our mission to discover what makes a brand loved, Laura chatted to Pete Markey, Chief Marketing Officer at TSB Bank. Once a legacy brand from the 1980s, today it has been transformed into a modern bank with more than 5 million customers. Tell me about your brand and why people love it. “People use […]

“How simplicity drives our business” In conversation with Jasper Martens, Chief Marketing Officer, PensionBee

What makes a brand loved? To get to the bottom of that question, Laura spent some time talking to Jasper Martens, Chief Marketing Officer at PensionBee.  He’s made it his mission to bring pensions kicking and screaming into the 21st century. Tell me about your brand and why people love it. “PensionBee is a mobile […]

“Why you need to listen to unhappy customers” In conversation with Jason Chapman, MD of Willis Owen

In our quest to discover what makes a brand loved, Laura spoke to some of the financial brands we love and admire the most. First up is Jason Chapman, MD of Willis Owen, a business that’s on a  mission to help people get to grips with investing. Tell me about your brand and why people […]

The problem with planning – and how to fix it

There are many types of planning – there’s the annual meeting, the weekly catch-up, the fortnightly Agile ‘sprint’, even the morning stand-up. They all target different timeframes, but they work towards the same broad goal, making sure everyone’s on the same page. We exit the annual meeting pumped about the next 12 months, the sprint […]

Press reset on your marketing strategy

As the second wave of Covid-19 looks inevitable and new measures are introduced, it looks like we’re heading for another period of uncertainty – and a new raft of business challenges. So how can we turn this into something positive? Use this time to review and reset your marketing objectives, and you can press play […]

8 gift ideas to send to your team and clients this Christmas

A client gift should be personal, thoughtful and appropriate. Here are 8 of our favourite gifting options.

The Cynefin Framework, marketing and you

Business wouldn’t be business without some plate spinning and juggling. We all know problems find their way into proceedings and those problems come in many different shapes and sizes. There is ‘no one size fits all’. Still, how we respond to a problem is half the battle. Even if the appropriate response isn’t always clear […]

Marketing in (and out of) a crisis

At the recent VE Day celebrations we were reminded that, among other things, Winston Churchill had the gift of the quip. Funny, serious, sometimes both, he could sum up a situation with a few well-chosen words – like “Never let a good crisis go to waste”. Over the last few weeks it’s fair to say […]