15th February 2017

Why Uniquity, Why Now.

I’m absolutely thrilled to be officially launching Uniquity – a marketing agency for ambitious financial services firms.

Uniquity means ‘the quality of uniqueness’. I chose this name because we’re experts at finding out what is truly unique about your business – and then using that knowledge to create distinctive marketing with the power to transform your potential into performance.

I’m incredibly passionate about helping financial services firms who forge close relationships with their clients and offer a fantastic service, as well as those using technology to help make financial advice more accessible.

As this is my first blog, I thought I’d share part of the pitch that helped us secure a place at Start-up Incubator. It expresses why I’m doing this and how I hope it will help you:

“In my career to date, first as a Financial Adviser and then as a Financial Services Marketer, I never fail to get an interesting reaction when I say, “I absolutely love financial services!”

I understand that for many, money can be seen as scary, complex and quite frankly boring. And this isn’t helped by product-pushing ‘shouty’ marketing that we all get exposed to every day.

Uniquity wants to change this. We’re a financial services marketing agency helping to make money more interesting, relevant – and above all, human. We do this by making sure your marketing is delivered to the right people, at the right time.

Financial services plays a huge role in our day-to-day lives and it’s evolving every day through digital transformation. I’ve been in the corporate world for over ten years, working with some of the UKs best-known financial services brands. Uniquity has the skills, data and technology to help financial services businesses transform their marketing and in turn help more clients. 

Some of the best financial services firms often undersell themselves, or don’t yet have the resources to have their own marketing departments – I founded Uniquity to help those businesses realise their potential. Small and medium size companies have the advantage that they can move quickly and take advantage of the latest data and technology.

A marketing budget can go a long way if your message is engaging and effectively targeted with a customer centric approach. Then you can tell your authentic brand story in a new and interesting way.

I’d love you to support Uniquity and join in my mission to help more people engage with their money.”

Since setting up Uniquity, I’ve been overwhelmed with the support I’ve received from the industry – thanks to all of you that have already become clients. I hope we’ll be able to support many more of you with your marketing over the coming years, and play a vital role in helping you transform your business.

Please do sign up for our regular updates, they’ll provide you with lots of useful marketing views and content.

Laura Janes
Founder