22nd December 2020
Your Christmas entertainment all wrapped up
Brilliant book and podcast recommendations from some of our most-loved brands.
This may not be the festive season we were all imagining, but it’s still a great opportunity to give ourselves a much-needed break. So pour a Baileys (other drinks are available), get comfy on the sofa and dip into one of the favourite books or podcasts from the merry band of brand leaders we respect and admire the most.
Click the titles for the links.
“This is the book that I’ve read most recently and loved, because it sort of represents my start-up life. It’s a fascinating book for anyone who’s running a small business that’s growing rapidly. A quick read, but with plenty to learn from others in the world of start-ups.” Avinash Rajan, Founder and CEO of Offspring
“I read this book many years ago, and it really struck a chord with me about everybody being on the same bus. I’m also reading a book called Subscribed at the moment, which is by Tien Tzuo. Because I think in financial services, that’s a model that could really work if done well.”Jason Chapman, Managing Director, Willis Owen
“Not jumping too much on the bandwagon, but I really do like this podcast from Simon Taylor and crew. I tune in almost every week. It’s very fintech-y. Sometimes it’s a bit geeky. If you want to get up to speed in terms of what’s going on in this world, then for me, it’s the podcast to go to.” Jasper Martens, Chief Marketing Officer, Pension Bee
“It’s like a textbook on how you should run your business. If there’s a book that anyone should read in order to run a business, it’s this one. It’s got everything in it, packaged in a way that makes sense.” Gaynor Rigby, Managing Partner, Equilibrium Financial Planning
“This is a brilliant podcast from the Marketing Director of Direct Line. Each week he has an amazing array of guests from the marketing and advertising industry. It’s fun, very, very clever and has become essential listening.” Pete Markey, Chief Marketing Officer, TSB Bank
“I was fortunate enough to go on holiday in February, just before the lockdown meltdown, and I really enjoyed this book. It’s all about learning from failure, and I would recommend it to anyone in business – or in any walk of life. It’s fascinating.” Scott Mowbray, Co-Founder, Snoop
“Fred went through the Wall Street Crash in 1929 and then wrote this book in 1940 about his experiences on Wall Street. It focuses on the issues of the financial services industry that we know, and in some ways have to tolerate, not love. It’s right there in the title. Why have all these people made a huge amount of money out of this industry but not the customers? It’s a great read and really well written.” Tony Vail, Co-Founder, Wealth Wizards
“It’s a BBC podcast with people from the world of sport – but it relates to the world and business as well. Really, really interesting stuff.” Carl Widger, Managing Director, Metis Ireland
If you enjoyed these recommendations from our well-read business leaders, you’ll love their insights on what makes a financial brand loved. Get the full story by downloading our new guide, 7 Ways to Make your Marketing Unstoppable. To get a hard copy just send us your details here.