Client: Citywide Financial Partners
An established player in the field, Citywide attended an industry event where Uniquity talked about brands with purpose and knew they had found the right partner to work with.
Brief: Build and deliver a marketing plan for our next stage of growth. Help our target customer groups understand that wherever they want to be in life, Citywide will help them get there.
About: Led by Clinton Askew, Citywide Financial Partners offer intelligent, independent wealth management and advisory services for clients across the UK. With a reputation for innovation, insight and excellence, they pride themselves on their relationships with clients – providing one-on-one support and a uniquely structured approach to wealth management.
Work: Marketing strategy, brand identity, web design, copywriting, content.
Citywide are focused on creating a sustainable business that will grow with the generations to come. That’s why we created a new look for their brand that fully reflects what they stand for and the high level of qualifications and credentials they possess.
Starting with our Marketing Breakthrough Programme, we first helped the Citywide team define their brand purpose – ‘a Life Without Regret’ – which acted as the platform for a distinctive new brand identity aimed at their target clients.
The new brand came with a clear set of guidelines that has been used to adopt the new visual identity across all channels. Uniquity are now supporting Citywide to help their brand reach a wider audience and show existing and potential clients that they are committed to offering expert support their family can depend upon – today, tomorrow and for their future.
Awards: Wealth Adviser Awards 2017 – Best Brand Launch
Telling the story of Citywide’s client first approach:
“No two people share the same goals and aspirations or the means to achieve them – which is why successful wealth management is different for each of us. Citywide Financial Partners start building your wealth plan by getting to know your life and goals in detail, setting the pace for our working relationship with you. We don’t sell financial products or offer off-the-shelf solutions. Instead, we seek to understand you and your family; then we help you achieve your goals – setting your path in clear terms and supporting you every step of the way.”