First Financial

From Potential


Based in Stanmore, Middlesex, First Financial provide tailored advice and guidance to individuals and businesses. They’ve built an accomplished team of experienced mortgage advisers who specialise in finding and securing the right deal for a diverse portfolio of clients.


Unhappy with their company image, First Financial decided it was time for a complete brand refresh. They wanted their brand to reflect the premium service they offer their clients. Being busy running their business, they wanted us to manage everything with minimal input from them. We couldn’t wait to get started.

To Performance

First Financial provide a service that is second to none. No challenge is too great and they genuinely go the extra mile for their clients to achieve the best results. They wanted a brand identity that represented them and their unwavering, determined level of service.

Their new strapline – ‘Your vision, our mission’ summarises their approach perfectly. We began with their branding, creating a brand style and assets that had the ‘wow factor’ whilst staying true to their firm characteristics. Next came the web design and copy, ensuring their digital shop window told their story effectively with a great user experience

If you create a new identity, that has to be replicated across everything from letter-headed paper, business cards and email signatures to office mugs and interior design. First Financial now have a new brand that can be experienced visually at every touchpoint in their customer journey.

“We were introduced to Uniquity as they are marketing specialists in our sector. We didn't feel our company image accurately reflected the service we offer our clients. We wanted a complete refresh but with the least amount of disruption and effort on our part as we are extremely busy. They met with us and our team, talked us through the process and metaphorically held our hands throughout.

We had complete trust and confidence in their ability to deliver everything we needed. In my opinion, they went above and beyond and nothing felt like too much trouble for them. We are delighted with our new brand and would be happy to recommend Uniquity to others.

James Caplan, Managing Director, First Financial

Brand identity・Web design・Copywriting・Stationery・Testimonial videos・Office design・Email signatures