World Citizens

From Potential


World Citizens offer a uniquely-focussed financial planning service for clients with funds in multiple countries – a challenging proposition that demands specialist skills and knowledge.

Founded on the compliance and investment expertise of Phil Billingham and Shannon Currie, the World Citizen’s services were previously offered under a larger financial planning business. In 2017, the service was launched as a standalone brand.


World Citizens presented us with a challenge. Could we build the World Citizens brand and website in two weeks, enabling the team to launch their brand on World Financial Planning Services Day?

We said yes.

To Performance

With no time to spare, we set about delivering an accelerated version of our brand development process.

The project kicked off with a brand workshop. Having discussed the origins and vision for World Citizens, we settled on an impactful and insightful brand purpose: Financial Planning Without Borders.

This idea formed the core of the World Citizens brand. In the following days, we delivered a series of brand concepts to be developed into a smart visual brand identity with global appeal. Translated across the business’ new website, we also produced a range of collateral – including business cards – to support World Citizens’ sales activity.

The result? A winning brand identity and bespoke website delivered in under two weeks – enabling Shannon and Phil to launch World Citizens on World Financial Planning Day, as planned.

“I knew working with Laura would be different, and it is. On one level, to go from ‘this is a good idea’ to full launch in 11 days is super impressive. But the fact it’s done so professionally and calmly is also very important.

It’s clear that Laura ‘gets’ what we are trying to achieve as financial planners, and that shows in her work. I can happily recommend working with Laura for any firms working as advisers, or working with advisers.”

Phil Billingham, Director World Citizens

Brand development  ・ Brand identity ・  Web design ・ Web copy  ・ Print collateral