21st July 2017

How to create more blog and content ideas

Post-its at the ready – this week on UniquiTV we share our favourite method for creating new blog and content ideas: Transcript: Hi, I am Laura Janes. Welcome to UniquiTv. Every week we answer your questions on Financial Services Brands & Marketing. And this week we have a question from Marlene Outrim, “How can I come […]


14th July 2017

How do You Create Customer Personas?

This week we explore the best way of creating customer personas. You can download the empathy map template here. Transcript: Hi, Welcome to UniquiTV. I am Laura Janes. Every week we answer your questions on Financial Services Brands and Marketing. Today we answer a question from Jason Butler he asked: “How do I devise customer […]


6th July 2017

Where do I even start with my marketing plan?

This week sees the launch of UniquiTV – our weekly video blog answering your marketing questions. Today’s question: Where do I even start with my marketing plan? You can download the clarity test template here. TRANSCRIPT: ——————— Hi, I am Laura Janes. Welcome to UniquiTV. Every week we answer your questions on Financial Services Brands […]


4th July 2017

Is 70% of the sales decision really made before a face-to-face meeting?

Vic Reeves famously said 88.2% of statistics are made up on the spot. As one-liners go, it’s a good one, but it also points to a serious issue with the deluge of online information. There are countless blogs and articles full of facts and figures, particularly about sales, but it’s not always easy to pin […]


30th June 2017

The best Financial Services adverts of all time

Since September 1955, when the benefits of Gibbs SR toothpaste were first beamed into the UK’s living rooms, TV advertising has become a feature of everyday life. More than 60 years on, we’ve seen many different approaches to marketing financial services on the box, whether it’s banking, insurance, credit cards or planning for the future. […]


28th March 2017

The power of colour in marketing

If you’re re-branding your company, or creating a brand for the first time, you’re sure to be thinking about the company name or the design of your logo. But are you also considering the importance of colour? Studies into the psychology of colour suggest that your colour choice could be crucial, having a marked impact […]


15th March 2017

Change your marketing with the power of purpose

Like all great thinkers and inspirational leaders, Simon Sinek was perhaps a bit ahead of his time. The marketing theories he shared back in 2009 are just gathering momentum now, and in many circles, being heralded as the way forward. At that time, he delivered what is now seen as a game-changing TED talk, ‘How […]


15th February 2017

Why Uniquity, Why Now.

I’m absolutely thrilled to be officially launching Uniquity – a marketing agency for ambitious financial services firms.


20th January 2017

Discover your brand archetype

Strong brands connect with their audience; they speak their language. They’re brands that have personality, character and the ability to tell a story – but most of all, they’re human.