10th January 2020

3 Words to Guide Your Year

With 2020 underway at great pace, we’ve been doing a lot of planning to make sure we begin the decade as we mean to go on. For the past couple of years, I’ve been using Chris Brogan’s practice of choosing 3 words to guide our business actions and choices over the year to come. Each […]

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12th December 2019

5 steps to building a brand you love

How does your brand make you feel? It might seem like an odd question, after all, you’re pitching to your audience, so isn’t it all about how they feel? Understanding your audience is really important (we’ll get to that later), but before you do anything else, you need to know what you’re building and why. […]

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22nd November 2019

How to write a great financial services blog

Believe it or not it’s more than 20 years since the term ‘weblog’ was coined (although nobody’s really sure when the first two letters were dropped). In that time, blogging has become a marketing staple and the internet is now home to about 500 million blogs, with literally countless individual entries. Daunting. Of course, your […]

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25th July 2019

The three words you need to know about your business

‘Omne trium perfectum’ – it’s a Latin phrase that translates as ‘things that come in threes are perfect’, the phrase even has three words. There’s something special about the number three and in language it manages to convey brevity, energy and expertise in a pleasantly rhythmic and memorable fashion. It’s used in marketing, films and […]

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15th July 2019

Is 70% of the sales decision really made before a face-to-face meeting?

Vic Reeves famously said 88.2% of statistics are made up on the spot. As one-liners go, it’s a good one, but it also points to a serious issue with the deluge of online information. There are countless blogs and articles full of facts and figures, particularly about sales, but it’s not always easy to pin […]

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14th July 2019

Join our team – Marketing Account Executive

Looking to develop your skills & boost your marketing career? We have the role for you! Who are we and what are we looking for? We are Uniquity. We deliver transformational marketing to help financial services firms realise their business potential. We pride ourselves on being agile, dynamic and a successfully growing marketing consultancy based […]

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20th May 2019

That’s a wrap? – getting your videos noticed on YouTube

Everyone knows a video shoot begins with ‘Action!’ and ends with the edit. Except it doesn’t. If you’re uploading your masterpiece to YouTube and then just hoping for the best, you’re missing a big part of the process, and the point, of video content. Launching content with no strategy for promoting it is likely to […]

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19th April 2019

Discover your brand archetype

Strong brands connect with their audience; they speak their language. They’re brands that have personality, character and the ability to tell a story – but most of all, they’re human.

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17th April 2019

YouTube 101

In the early days of YouTube it was mostly a bit of fun – you made a video, you uploaded it and that was that. But these days it’s a bit more sophisticated, with 1.9 billion logged-in users per month watching a billion hours of content per day. YouTube is a great way to get […]

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