The latest financial marketing insights from the Uniquity team
10th January 2020
3 Words to Guide Your Year
This week on UniquiTV - our weekly video blog answering your marketing questions we answer: How do I know if my website is performing? [arve url="https://vimeo.com/227427539" t...
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18th August 2017
How can I make my website more visible on search engines?
Hi, I’m Laura Janes welcome to UniquiTV, where every week we answer your Marketing questions. Today I want to talk about a subject that we get asked about all the time, which is ‘How can you make your business more visible on search engines?’ Transcript below: Of course, there are hundreds of different things […]
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3rd August 2017
The Best Books About Business Growth
This week on UniquiTV I share my favourite books to learn about how to grow your business. This one is for Shaun Joubert from NFU Mutual who asked me about this subject: Links for the books mentioned, on Amazon: Mastering the Rockefeller Habits 2.0, Scaling Up by Verne Harnish: http://amzn.to/2uazJqz Traction Get a grip on […]
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28th July 2017
How do I know if my website is performing?
This week on UniquiTV – our weekly video blog answering your marketing questions we answer: How do I know if my website is performing? You can download the example user testing questions here. Transcript: Hi, I’m Laura Janes welcome to UniquiTV, every week we answer the questions you ask concerning Financial Services Marketing. This week the question came offline […]
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21st July 2017
How to create more blog and content ideas
Post-its at the ready – this week on UniquiTV we share our favourite method for creating new blog and content ideas: Transcript: Hi, I am Laura Janes. Welcome to UniquiTv. Every week we answer your questions on Financial Services Brands & Marketing. And this week we have a question from Marlene Outrim, “How can I come […]
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14th July 2017
How do You Create Customer Personas?
This week we explore the best way of creating customer personas. You can download the empathy map template here. Transcript: Hi, Welcome to UniquiTV. I am Laura Janes. Every week we answer your questions on Financial Services Brands and Marketing. Today we answer a question from Jason Butler he asked: “How do I devise customer […]
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6th July 2017
Where do I even start with my marketing plan?
This week sees the launch of UniquiTV – our weekly video blog answering your marketing questions. Today’s question: Where do I even start with my marketing plan? You can download the clarity test template here. TRANSCRIPT: ——————— Hi, I am Laura Janes. Welcome to UniquiTV. Every week we answer your questions on Financial Services Brands […]
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30th June 2017
The best Financial Services adverts of all time
Since September 1955, when the benefits of Gibbs SR toothpaste were first beamed into the UK’s living rooms, TV advertising has become a feature of everyday life. More than 60 years on, we’ve seen many different approaches to marketing financial services on the box, whether it’s banking, insurance, credit cards or planning for the future. […]
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28th March 2017
The power of colour in marketing
If you’re re-branding your company, or creating a brand for the first time, you’re sure to be thinking about the company name or the design of your logo. But are you also considering the importance of colour? Studies into the psychology of colour suggest that your colour choice could be crucial, having a marked impact […]
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15th March 2017
Change your marketing with the power of purpose
Like all great thinkers and inspirational leaders, Simon Sinek was perhaps a bit ahead of his time. The marketing theories he shared back in 2009 are just gathering momentum now, and in many circles, being heralded as the way forward. At that time, he delivered what is now seen as a game-changing TED talk, ‘How […]
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