25th May 2020

Marketing in (and out of) a crisis

At the recent VE Day celebrations we were reminded that, among other things, Winston Churchill had the gift of the quip. Funny, serious, sometimes both, he could sum up a situation with a few well-chosen words – like “Never let a good crisis go to waste”. Over the last few weeks it’s fair to say […]

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15th May 2020

LinkedIn, opinion polls and the big questions

According to a recent poll by YouGov, Elon Musk is America’s third most popular business figure and the sixth most famous. Almost three quarters of the study group have heard of him and would variously describe him as ‘exciting’, ‘intelligent’ and ‘charismatic’. Despite that, 18% of those asked had a negative opinion of him. Now, […]

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14th May 2020

Lockdown habits to last a lifetime

Since lockdown began, we’ve all found ourselves on an unexpected crash course in building a new normal. We’ve faced new challenges, but many businesses are really stepping up. We’ve had lots of positive conversations with clients about helping them adapt, because as businesses that’s what we do – we take a deep breath and find […]

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12th March 2020

How to ask for Google Reviews

88% of people trust online reviews written by other clients as much as they trust recommendations from their friends and family, yet only a third of businesses are actively seeking out and collecting reviews.

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11th March 2020

The Museum of Brands

If you think about visiting a museum in London, what springs to mind?  The Natural History Museum, The British Museum, or perhaps the Science Museum?  The Museum of Brands is not an obvious choice, but I recommend planning a visit as this trip down brand memory lane is more than worthy of a couple of […]

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3rd March 2020

What is SEO and how do I use it?

SEO seems to have garnered a rather mystical reputation over the years; it’s elusive, nobody really understands how to crack it, but everybody knows that’s it’s crucial to the success of your website online.

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25th February 2020

It’s not you, it’s your brand – have you outgrown your company branding?

This blog entry is about a five-minute read, so maybe get out your Pret Crayfish and Avocado? This might be the time for that bar of Dairy Milk you’ve been stashing in your desk drawer too. You may even want to nip across the road for a Costa, to enjoy reading more. Don’t worry, I’ll […]

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31st January 2020

7 tools to improve your brand experience

In an increasingly complex business environment, the challenge for each and every company is how to deliver consistent, connected and meaningful brand experiences for its clients. What on earth is a ‘brand experience’ I hear you cry? Well, it’s a term that’s relatively new, so you’re forgiven if you’ve never come across it before. Put […]

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10th January 2020

3 Words to Guide Your Year

With 2020 underway at great pace, we’ve been doing a lot of planning to make sure we begin the decade as we mean to go on. For the past couple of years, I’ve been using Chris Brogan’s practice of choosing 3 words to guide our business actions and choices over the year to come. Each […]

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