Uniquity

Uniquity

Brand vision: how businesses can go from bland to brilliant

At Uniquity, we’re pretty evangelical about having a clear vision in business. Of course, being successful starts with providing a service or product that people need or want. But without a crystal clear view of where you’re heading and where you want to go, it’s incredibly hard to scale up and thrive over the longer […]

Industry Awards for Financial Advisers & Planners

There’s a lot of competition & it’s hard to differentiate yourself as the best from the rest. A good way to distinguish yourself as an industry leader is by applying to and winning credible awards. Such awards acknowledge companies and leaders who have achieved a certain degree of success against a specific set of standards, or separated […]

5 signs it’s time to think about a rebrand

Uniquity believes that the true power of branding can only come from within, by knowing oneself and understanding who you are, what you stand for and what matters to the people who will be served by your business. By deeply understanding what your brand is all about, the path to a clear and consistent message […]

10 gift ideas to send to your team and clients for Christmas 2021

It seems crazy to already be saying this, but did you know there are fewer than 50 days until Christmas Day? While most of us have spent the latter part of this year catching up on plans that were cancelled in the former part of the year, it has left many of us feeling underprepared for […]

Which social media platforms should my business be on?

To the untrained eye (and the trained, in fact) the sheer volume of social media platforms available right now is pretty overwhelming. Of course, there are the classics – Facebook, Twitter, LinkedIn, Instagram – but in recent years Snapchat and Tik Tok have exploded in popularity. And we haven’t even touched on YouTube, Reddit, Tumblr, […]

10 of the best financial websites: bringing personal finance to life

As a marketing agency that specialises in financial services, it’s safe to say that we’ve seen our fair share of websites within the field. Some are instantly striking, some are informational but a little stiff and some are sadly forgettable. The financial industry is filled with technical jargon and can often feel alien to someone […]

In plain sight: why clarity in business means everything

There aren’t many situations in life where you don’t want things to be crystal clear. Your bathroom window is one, a surprise party is another, maybe even your memory after a night of karaoke. But one area in which there are really no downsides to being absolutely clear is the purpose and direction of your […]

Why should you care about your brand voice? 5 key benefits

A couple is enjoying a romantic candlelight dinner, one gets up, takes the other’s hand, gets down on one knee, looks deeply into their eyes and says: “Would you enter into a legal union that bestows certain rights and obligations and provides me with access to your existing and future property until one of us […]

Is your brand’s first impression up to scratch?

What can you achieve in 1.7 seconds? Not much, but according to Facebook, that’s the time your business has to grab someone’s attention as they scroll on their phone. In this digital information age, it’s make or break in under 2 seconds. With those kinds of stakes, it’s more important than ever to bring your […]

Six brands we are excited to see grow in 2021

Now that we’re firmly settled into 2021, at Uniquity we’ve been taking a good hard look at the branding landscape and gearing up for a year of growth. But of course, it’s not just us doing the growing. For the past few weeks, we’ve been non-stop talking among ourselves about which brands, financial or otherwise, […]