The latest financial marketing insights from the Uniquity team
22nd December 2020
Your Christmas entertainment all wrapped up
In the early days of YouTube it was mostly a bit of fun – you made a video, you uploaded it and that was that. But these days it’s a bit more sophisticated, with 1.9 billion lo...
VIEW
20th May 2019
That’s a wrap? – getting your videos noticed on YouTube
Everyone knows a video shoot begins with ‘Action!’ and ends with the edit. Except it doesn’t. If you’re uploading your masterpiece to YouTube and then just hoping for the best, you’re missing a big part of the process, and the point, of video content. Launching content with no strategy for promoting it is likely to […]
VIEW
19th April 2019
Discover your brand archetype
Strong brands connect with their audience; they speak their language. They’re brands that have personality, character and the ability to tell a story – but most of all, they’re human.
VIEW
17th April 2019
YouTube 101
In the early days of YouTube it was mostly a bit of fun – you made a video, you uploaded it and that was that. But these days it’s a bit more sophisticated, with 1.9 billion logged-in users per month watching a billion hours of content per day. YouTube is a great way to get […]
VIEW
15th April 2019
An event without a plan is just a wish
Events are enormously powerful for business engagement. Inviting your customers into a space where you can interact and offer a memorable and exciting experience is invaluable. Making sure that you have the perfect tools, plans, and preparations in place for hosting such an event can maximise results, and if you commit to achieving, you’ll never […]
VIEW
22nd January 2019
YouTube vs. Vimeo
It doesn’t seem so long ago that video content was a bit of an afterthought – something extra to satisfy that dreaded marketing brief of making it more ‘jazzy’. Not so anymore. These days video is as mainstream as it gets – and it’s growing. This study found that 81% of businesses now use video […]
VIEW
9th January 2019
Not all those who wander are lost – how travel can give you a shot of inspiration
It’s a funny thing, travel – it can bring out the best and the worst in people. Mark Twain saw travel as “fatal to prejudice, bigotry, and narrow-mindedness” – all best avoided in business – but while it can broaden the mind, sometimes travel just broadens the mouth. For many, in the age of Instagram, […]
VIEW
1st January 2019
Tone of voice – are you in tune or a little flat?
If you’ve ever watched ‘The Voice’ you’ll know that the contestants have to work pretty hard to get all three judges to turn their chairs around. Each needs to use his or her voice to attract attention before their moment is over. It’s about offering something unique – something that piques the interest. It invites […]
VIEW
9th November 2018
10 Takeaways from Humans Under Management
We thrive on continuous development and staying informed of what’s hot and what’s not to financial planners and their clients. Last week, we attended Humans Under Management London 2018, masterminded by HUM founder and host, Andy Hart. The line up was impressive with plenty of thought provoking content from the speakers. But we all know […]
VIEW
2nd October 2018
What do the colours in your brand say about your business?
A couple of years ago public opinion in the UK was split down the middle on a highly contentious issue. It confused and polarised people as they tried to understand what on earth those in the other camp were thinking. No, it’s not Brexit. Go back a year. I’m talking about ‘The dress’. If you […]
VIEW